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10% of Reddit's 2014 advertising revenue donated to 10 charities


blog reddit what s new on reddit reddit donate 10 of our 2014 advertising revenue will be donated to 10 charities you choose Voting begins now

Source: http://www.redditblog.com/2015/02/reddit...

For 2014 we decided to “decimate” our ad revenues to support the goals and causes of the entire community. That means for every $10 in ad revenue we received, we would be splitting $1 equally between 10 charities selected by our community.

We closed the books on 2014 and our total ad revenue was $8,276,594.93. Meaning we are donating $827,659.49! 10 charities chosen by our community will each receive $82,765.95.

Stashed in: Reddit!, Awesome, xkcd!, Monetization, internet, Philanthropy!, Good Guys!, Wikipedia

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I love the rebranding of Reddit as a force for good:

Here at reddit, one of the things that gets us out of bed every morning is knowing that we have the ability to help the world at a scale that was, until very recently, only imaginable. Remember that time we challenged Digg to see who could donate the most to Haiti earthquake victims through Direct Relief (spoiler: we won, raising over $185,000)? We’ve also been one of the most major participants in Extra Life’s annual gaming marathon for the past four years, where we have helped raise $278,604 to date. Thanks to all of you, we've been able to raise exponentially more funds since our first-ever attempt at fundraising back in 2008 in conjunction with xkcd. And it’s not only monetary donations, we also facilitate good as a platform through subreddits like /r/probono, /r/assistance, /r/favors, and /r/random_acts_of_pizza.

I also like the use of Reddit to select the 10 charities to make the donations to.

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