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cg42 | 2014 US Cable Industry Brand Vulnerability Study


Stashed in: Comcast

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And yet Comcast doesn't care.

Based on the results of the Brand Vulnerability Study, the top 5 US cable providers are projected to lose a combined $6.9 billion in revenues over the next 12 months if existing customer frustrations are not addressed. Of the top 5 US cable providers, Comcast & Time Warner have both the highest levels of brand vulnerability and the most revenues at risk over the next 12 months.

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