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How Google Builds Its Maps—and What It Means for the Future of Everything - Alexis C. Madrigal - The Atlantic


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It's common when we discuss the future of maps to reference the Borgesian dream of a 1:1 map of the entire world. It seems like a ridiculous notion that we would need a complete representation of the world when we already have the world itself. But to take scholar Nathan Jurgenson's conception of augmented reality seriously, we would have to believe that every physical space is, in his words, "interpenetrated" with information. All physical spaces already are also informational spaces. We humans all hold a Borgesian map in our heads of the places we know that we use to navigate and compute physical space. Google's strategy is to bring all our mental maps together and process them into accessible, useful forms.

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