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Inside NFL Films as they produce the annual Super Bowl recap

Stashed in: Football, Stories, Grantland!, Superbowl!

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NFL films is definitely one of the most powerful weapons of the corporation, and the way their sausage gets made is amazing.

Each and every clip tells a story: of a person, of a fan base, of a decision, of a game. 

The goal is not only to show what went down, it is to evoke it, to bring the viewer along and inside. We hear Tom Brady’s voice crack with passion inside one of his huddles; we see a defensive lineman barreling toward him from the same angle he does. We feel the utter humanity of each moment and the drama behind every snap.

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