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Introducing Streak: A Game Show On Your iPhone


We built something new! It’s called Streak. It’s a trivia game. Two things about it are pretty weird:

1. There’s only one game a day, at 11 PT / 2 ET, and everyone plays at once.

Why make a game that only works once a day? Aren’t iPhone games supposed to be time-killers, available whenever you need them?

Good questions. Most iPhone games are designed for waiting-in-line-at-Starbucks moments. Many of them are great and we enjoy playing them. But we thought we could bring something different to the table.

Having only one trivia quiz per day enables a few unique features. For starters, every player competes simultaneously, getting the same questions at the same time. As you answer questions and get deeper into the game, we can tell you how you're doing against the world, in real time.

It's like a televised game show, except, instead of thousands of people shouting answers at their TV, they can actively participate. Our dream is to make the app version of "appointment television"—as in, everyone drops what they're doing at game time to play.

2. You can play the entire game from your phone’s lock screen.

In fact, you never actually have to unlock your phone or open the app to play Streak (if you don't want to). We tell you when the game is about to start and you can swipe left on the notification to join the game. The app takes care of the rest.

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Their argument is compelling but I have no desire to play this game. 

By the way, analogy aside, this IS bizarrely synchronous like television.

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