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Does every startup need a Steve Jobs? | @andrewchen

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Back to Steve Jobs – what does he really do?

Long story short, my hypothesis is that Steve Jobs is one of the rare CEOs who is very focused on product desirability. In battles with the business and technology goals, desirability will almost always win out.

So his role isn’t that of a designer, but rather Chief Design Advocate. This means:

he makes it clear that products should be “insanely great”

he recruits a top design team, and protects them from competing goals

he is willing to spend money, adjust technology processes, all for the goal of highly desirable products

he convinces financial analysts, industry pundits, etc. that product design is very important

To me, the amazing part about this is: Any company can do it.

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