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Under Armour Is the NCAA Tournament's Real Cinderella Story


Under Armour Is the NCAA Tournament s Real Cinderella Story Bloomberg Business

Under Armour Is the NCAA Tournament s Real Cinderella Story Bloomberg Business

Under Armour Is the NCAA Tournament s Real Cinderella Story Bloomberg Business

Source: http://www.bloomberg.com/news/articles/2...

Under Armour Inc., which has a best-in-company-history six schools wearing its shoes and jerseys in the National Collegiate Athletic Association tournament, definitely cares. Founded as a sports-apparel maker and forging a path in a sneaker industry dominated by Nike Inc., the company is gaining traction in basketball — one of footwear’s fastest-growing segments — helped by the devotion of consumers known as sneakerheads.

Under Armour, which sold its first shoe in 2006, last month debuted its first basketball sneaker tied to a specific player, the National Basketball Association’s top All-Star vote-getter, Stephen Curry.

Stashed in: Business Facts, Brands!, Shoes!, Nike!, Consumer Trends, March Madness!, Under Armour

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Under Armour's line of shoes is under 10 years old?! Wow, that is a fast-rising company!

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