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'Keurig for X': Pods Invade the Kitchen

Keurig for X Pods Invade the Kitchen Next


f beverages (and soup) represent the first wave of Keurig copycats, several companies trying to transfer the concept to full meals are the next. The Israeli product Genie is a “contraption for making meals materialize with no fuss or mess,” inventor Doron Marco told Israel 21C. The Cooki is a highly ambitious attempt to roboticize cooking and sell ingredient pods. But the closest to market is Flatev, a tortilla-making machine that takes single-use dough pods. Upon its planned release this year, Flatev will be selling cinnamon, bacon, chipotle, and plain tortilla pods and plans to expand into roti, naan, and other flat breads. This strategy — working toward “a critical mass of product selections to persuade consumers to invest in the device," says Vierhile, the industry analyst — is right out of the Keurig playbook. Even if that critical mass is achieved, though, and consumers are ready to plunk down $50 a week for various pods to fill their food and drink machines, these companies might run into an even bigger problem: each other. “Many American counter tops will have room for a Keurig machine, but is there enough space for a tortilla-maker, cocktail mixer, infant-formula-maker, and more?” Vierhile asked. “I have my doubts.” The real question, then, is which companies will be first to merge their contraptions together — a dedicated machine for tortilla-making might be a hard sell, but one that brews you a beer and makes fresh guacamole at the same time? That might be worth it, whatever it costs.

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I have my doubts, too.

The future trend is AWAY from processed foods and toward more natural whole foods.

The key to nutrition is staying away from processed things.

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