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Tim Cook On Apple's Future: Everything Can Change Except Values

Tim Cook On Apple s Future Everything Can Change Except Values Fast Company Business Innovation


I noticed you still have Steve’s nameplate up next to his old office. Why? And will you have anything like that over at the new place?


I haven’t decided about what we’ll do there. But I wanted to keep his office exactly like it was. I was in there with Laurene [Powell Jobs, Steve’s wife] the other day because there are still drawings on the board from the kids. I took Eve [Steve’s daughter] in there over the summer and she saw some things that she had drawn on his white board years earlier.

In the beginning I really didn’t personally want to go in there. It was just too much. Now I get a lot more appreciation out of going in there, even though I don’t go in very often.

What we’ll do over time, I don’t know. I didn’t want to move in there. I think he’s an irreplaceable person and so it didn’t feel right . . . for anything to go on in that office. So his computer is still in there as it was, his desk is still in there as it was, he’s got a bunch of books in there. Laurene took some things to the house.

I don’t know. His name should still be on the door. That’s just the way it should be. That’s what felt right to me.

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Perhaps they should make it part of a museum, like Bill Walsh's office in the 49ers museum.

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