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The Apple Watch's Insanely Great Economics

The Apple Watch s Insanely Great Economics WIRED

Apple Watch manufacturing gif imgur Insanely Great Economics WIRED


No wonder then that manufacturing has become so vital to Apple’s marketing. Apple wants to say, not only is this the best $349 watch you can buy, it’s also the best $10,000 watch you can buy because no one can manufacture anything with the scale and precision as Apple. And they’re probably right. This, after all, is the same company that, when they invented the unibody aluminum MacBook, decided to buy 10,000 CNC mills that could do the job—thus devouring any competitor’s hope at catching up.

But the broader test is one of Apple’s brand. Can they really sell to heads of state, rappers, soccer moms, social marketing gurus, and 17-year-olds at the same time, with a gadget that functions exactly the same at every price point? Watches, of course, already do this. But they don’t do this under the aegis of a single, unified brand. Apple, however, isn’t quite like any other brand out there. The company already plays both the high-end and low-end. Rappers and teenagers alike already own iPhones, and they don’t seem to mind the other. It’s Apple.

Stashed in: Brands!, Apple, Luxury, Bling!, Smartwatch

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I'm really curious to see how many ten thousand dollar watches they can sell.

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