Snapchatâ€™s User Demographics ComScore Chart from recode shows that half of American Snapchat users are under 25.
Adam Rifkin stashed this in Snapchat
BecauseÂ media companies and advertisers are trying to track down the elusive Young People of America, who are increasingly hard to find in places they used to congregate, like in front of TVs.
And media companies and advertisers think they can find thoseÂ young people at Snapchat.
This dataÂ from comScore will bolster that idea: The audience research company says that 71 percent of Snapchatâ€™s American users fall in the 18-34 range. And it says 45 percent of Snapchatâ€™s users are 18 to 24 years old. (Good hunch: Snapchatâ€™s audience skews even younger than that, since comScoreâ€™s survey ignores everyone under the age of 18.)
What would those numbers look like if you put them in a chart and compared them to competitors like Vine, Facebook, Instagram and Twitter? Like the chart above!
Almost certainly more than half of Snapchat's users are under 25.
haha. where is yikyak?