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This Simple Thing Can Make You Much More Convincing, According to Research | TIME

Stashed in: Influence!, Presentations, @bakadesuyo, Good advice

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Consistent tone.

Research shows that consistency in tone is extremely persuasive. People who don’t get shaken up and maintain a smooth approach have a natural advantage.

Stuttering, long pauses, pitch of the voice going up and down… none of these inspire confidence. Avoid emotional variability in how you carry yourself when presenting. A narrow tonal range conveys a high degree of control and certainty.

That said, this is not the best approach for all scenarios. Sometimes you need a softer, open attitude:

If the spotlight is not on you and you need to be open to the ideas of others, it can backfire. In those situations a softer, more open attitude wins the day. Here, a less consistent, less focused approach shows you are open to the ideas of others.

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