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In Silicon Valley, Auto Racing Becomes a Favorite Hobby for Tech Elites

In Silicon Valley Auto Racing Becomes a Favorite Hobby for Tech Elites NYTimes com


Mr. Buckler’s team fields drivers in more than a dozen races a year, and he calls strategy in each of them. But racing is only half of his business. He also owns a winery in Petaluma, north of San Francisco, and he has sought out connections with the tech industry in order to turn racing into the new great nexus for business networking, or what Mr. Buckler calls “relationship marketing.”

“These Silicon Valley companies tell me that they’ve got skyboxes at the Raiders, the Giants, the 49ers for their clients, but they can’t fill them,” Mr. Buckler explained when he wasn’t barking calls over a headset to his drivers. “We let you invite your customers to Laguna Seca Raceway for a morning, where they’ll get professional instruction driving Aston Martin racecars, and then we wrap up with a nice dinner or wine tasting,” he said. “Well, they’re full, everyone wants to go.”

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So will we see Silicon Valley NASCAR soon?

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