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Why No One’s Laughing at Princess Twilight Sparkle


Why No One s Laughing at Princess Twilight Sparkle New America Medium

Source: https://context.newamerica.org/why-no-on...

And designers today are taking full advantage of these lower cost technologies to personalize or in some cases remix existing designs into something never before imagined. Now designers and remixers are prototyping and often making new iPhone cases, jewelry, ceramic vases, and toy cars that are going from concept to creation faster than ever before.

Among big companies, though, Hasbro is still virtually unique in its willingness to partner with Shapeways. Most brand managers — the people whose job it is to keep you aware that an iPhone is an iPhone and that M&Ms are M&Ms — still do not want fans altering their product. It’s marketing 101 that control of a brand is the best way to ensure its success.

Altering that basic business tenet is an uphill battle but Hasbro’s willingness to experiment could be the beginning of a hopeful trend that builds bridges to fans through the use of technology, and that allows the 3D printing industry to blossom.

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Bring on more Princess Twilight Sparkles!!

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