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Tinder Bud Light Ad Video shows what a Tinder ad looks like.

Stashed in: Advertising, Chill, Mobile Ads!, Microentertainment

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This is the next step toward Tinder world domination. 

When my colleague Kurt Wagner wrote about the ad yesterday, he couldn’t find it in the wild. I’m an old married person so I can’t find it, either, since I’m not allowed to have Tinder on my phone.

But here, via Ad Age, is what it looks like, via a YouTube clip.


Doesn’t matter. Tinder users will certainly see more of these, since marketers believe Tinder is a white-hot app that delivers them straight to the elusive millennial demographic.

And since we’ve seen with Snapchat that apps delivering elusive millennial demos get really big ad dollars, there’s no reason for Tinder-owner IAC not to take some of that cash.

“If you think about the way Tinder works, with ‘like’ and ‘pass’, we have a really amazing signal for advertisers,” said Brian Norgard, VP of Advertising at Tinder. “We’re being careful to respect our core experience for our users, which ensures that we can give that data back to our brands in a really valuable way. The response so far has been off the charts. You won’t believe how many people will swipe right if the content is high quality.”


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