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University of Florida explores geolocation news feeds


University of Florida explores geolocation news feeds Media news

Source: https://www.journalism.co.uk/news/univer...

University of Florida College for Journalism and Communications is hoping to change the way students receive news.Teaming up with Yik Yak – an anonymous social media app that allows users to post 200-word, geolocated 'Yaks' – the university's journalism students post headlines, stories and calls to action, available only to users within a one and a half mile radius of the campus."It's an experiment for both us and Yik Yak," Randy Bennett, director of entrepreneurship and partnerships at the University of Florida College of Journalism and Communications, told Journalism.co.uk, "and hopefully people will engage with it and learn news from these geolocal-based apps.

"It's really the first time that someone's really tried to produce an ongoing stream of local information. So we're learning what people are doing and how they'll react to it.

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I'm unclear on why geofencing helps. 

What they want is Yik Yak's engagement which is probably better than Twitter. 

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