Why This Company Desperately Needed to Hire an Art History Major
Geege Schuman stashed this in Advertising
Stashed in: Advertising
Because needed a compelling label?
That inquisitive young woman comes from a 1598 painting by Caravaggio. And you might think, "Oh, she's clearly looking down at a big pot of organic tomato and porcini mushroom sauce, pondering if she needs to add more tomatoes or porcini mushrooms, just like the subjects of all the paintings in the Baroque era." But then we zoom out to the rest of the painting...
And you find out this label actually just features a small rectangle from a painting called Judith Beheading Holofernes -- and the woman on this pasta sauce is actually mid decapitation. And that unfortunate painting selection could've been avoided if they'd just hired an art history major. Perhaps it's a bridge too far to say this example proves every company needs an art history major in house... but perhaps it isn't.
Perhaps. It. Isn't.
They had to have known it came from that picture. Perhaps they thought no one would care.
Or they thought it would be an inside joke. Because tomato sauce looks like blood.
Right, right. That actually might be it!