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The Upwardly Mobile Barista


The Upwardly Mobile Barista The Atlantic

Source: http://www.theatlantic.com/magazine/arch...

Last summer, in an unusual attempt to reverse this trend in his own corner of the service economy, Howard Schultz, the CEO of Starbucks, announced that his company would team up with Arizona State University, one of the nation’s largest public universities, to help Starbucks employees finish college. As long as they worked 20 hours or more per week, any of the company’s 135,000 employees in the United States would be eligible for the program. Those who’d already racked up at least two years’ worth of credits would be fully reimbursed for the rest of their education. Those with fewer or no credits would receive a 22 percent tuition discount from Arizona State until they reached the full-reimbursement level. Without saying so, Schultz was acknowledging an awkward truth about working at Starbucks: no one wants to be a barista forever.

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It makes sense that no one wants to be a barista forever. 

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