Perez Hilton Interview on Becoming a Better Person
J Thoendell stashed this in Misc
Perez Hilton Says He's a Better Person, but Can You Trust the Internet's Original Troll? On the rocky road to respectability with the Web’s most controversial and contemptible celebrity gossip blogger.
Stashed in: Becoming
Hilton’s efforts at change have opened some doors but they haven’t helped his website.
Since peaking in 2009 with an estimated seven million visitors per day (according to The Guardian), perezhilton.com’s numbers have been gradually falling. The site still purports to be drawing an average of 12 million unique visitors per month, but search interest is down and the site’s Alexa ranking (a metric that ranks the global popularity of websites) has been on a downslide. The past year or so has been a particular struggle. Between January 2014 and March 2015, perezhilton.com’s Alexa ranking fell from 1,037 to 1,668 and its number of unique visitors dipped from 11,155,000 to 7,587,000, according to ComScore. While competing websites like usmagazine.com and hollywoodlife.com (36.2 and 31 million unique vistors per month, respectively, according to Quantcast) have found success by being nice, nearly unconditional cheerleaders for celebrities, it’s apparent that readers aren’t as interested in getting that vibe from the once-evil Perez Hilton.