April 2015: Whisper has 10 million monthly active users, 1 million app opens per hour, and has raised $60 million
Adam Rifkin stashed this in Active Users
Whisper CEO Michael Heyward:
Stashed in: Secret!
Whisper has raised more than $60 million from Sequoia, Lightspeed, and others since its 2012 launch and it has been ramping up monetization efforts for the past year and a half.
The company released keyword targeting to advertisers within its app, so if a user posts something about feeling scared, for example, an advertiser for a horror movie can show a promotion next to the content.
The Venice, California-based startup has also finally revealed how many people use it. CEO Michael Heyward says Whisper has more than 10 million monthly active users, and 1 million app opens per hour.
Ten million monthly active users is pretty good. But earlier today, a 16-month-old Whisper competitor, Secret, went out of business. A memo written by Secret's CEO, David Byttow, stated that the app had 15 million users at its peak.
There's a big difference between monthly active users and total users though. Monthly active users visit a website or mobile application at least once every thirty days. Total users are the number of people who have ever used an app, even just once. As of February, another Whisper competitor, Yik Yak, had a few million (but less than 10) monthly active users.
"Our goals are much bigger," Heyward wrote in a blog post on Wednesday, "and we all felt that this was the right time to bring Mark onboard to help us achieve them."
Whisper just hired a President to help with monetization.