Xiaomi's affordable Yi action camera versus the GoPro Hero
J Thoendell stashed this in Tech
The first thing my Spanish mother-in-law asked me when she saw the Xiaomi Yi was, "Is that a toy camera?" With its lime-and-aqua-marine color scheme, it's not hard to see why she might think that. But no, it is not. In fact, Xiaomi's Yi camera raised a few eyebrows when it was announced recently. Here was yet another action camera that looked suspiciously like a GoPro -- but, at the equivalent of about $65, it was almost half the price of the market-leader's cheapest offering (the $130 Hero edition), with a spec-sheet that bested it on many key features. Importantly (perhaps more so for GoPro), the Yi camera has the backing of Xiaomi, a brand that's gaining traction in China. A market everyone wants a slice of. But does it really best a GoPro?