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Why Pinterest looks like the future of ecommerce:

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Pinterest may sound like a hundred other social media websites where people share images and comment on them. But the design choices of Silbermann and his cofounder Evan Sharp, based on a new way of browsing that dispenses with the web’s rigid rules of presenting content, have made the service incredibly addictive. To create a pinboard is to say to the world, Here are the beautiful things that make me who I am -- or who I want to be.

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