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Lots of Cases of Synesthesia Are Based on Alphabet Magnets

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So it's nurture, not nature as tiny micro-impressions train the kids to see language in colors--not to mention fridge smells!

I'm not sure I follow because I don't understand synesthesia.

They associate letters with colors?

The study finds that more than 6 percent of American synesthetes have color associations that match a particular Fisher-Price fridge magnet set. And that finding will force scientists to rethink how synesthesia works. 

Roughly 1 in 10,000 people have synesthesia, but these estimates are rough at best. In synesthetes the stimulation of one sense activates another — think of smelling color or tasting words. It’s thought that the most common form is grapheme-synesthesia, or linking letters with colors. (To test if you’re a synesthete, click here.)

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