Pinterest Makes Media Push Targeting Evergreen Content
J Thoendell stashed this in Tech
For several publishers with “evergreen” stories that are just as relevant today as they are six month from now, being on Pinterest is paying big dividends. Pinterest drives more traffic to About.com, for example, than any other social network. About.com told FORBES that users who come to their site from Pinterest are 200% more engaged — by time spent on the site and by stories read — than users who come from other social networks. The Huffington Post’s lifestyle section, with stories on topics like self-care tips for moms, or how to get motivated to workout, has a Pinterest-first social strategy, said Christina Anderson, editorial director of HuffPost Lifestyle, in an interview.
“We hear from our partners that we’re in the top three referral platforms, and number one in a lot of specific areas,” said Eric Hadley, head of partner marketing at Pinterest. “The traffic of things that people want to do in the future, it’s pretty evergreen. If I want to go on vacation to a beach, that beach, that town, all the information when I travel, that’s going to live forever.”