Apple Planning to Change 30/70 Pricing Formula for In-App Media Subscriptions
J Thoendell stashed this in Apps
Apple is planning to alter its pricing formula for subscriptions in a major change that will benefit subscription-based apps and services like Netflix, Spotify, Hulu, and more, reports Financial Times. Apple is said to be considering changing the 30 percent fee that it currently charges and is discussing new commercial terms with media companies.
On the Apple TV, Apple is already offering a more generous split, taking just 15 percent of revenue generated from subscription services like the recently released HBO Now.
There are no specifics on the terms that Apple is potentially considering for companies that offer subscription services, but it appears that the price cuts at this time will not extend to standalone apps.