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2015 Summer Box Office Stumbles: Can ‘Jurassic World’ Save the Day?


Summer Box Office Stumbles Can Jurassic World Save the Day Variety

Source: http://variety.com/2015/film/news/summer...

Not even the combined heat of the Avengers, Melissa McCarthy, and the Barden Bellas, can push the summer box office past the boiling point. 

Take this weekend when “Spy,” a critically adored espionage send-up with McCarthy, bowed to a solid $30 million, even as overall ticket sales declined for the third time in a row. That losing streak comes on the heels of the worst Memorial Day the movie business has seen in five years as “Tomorrowland,” the heavily promoted George Clooney fantasy, stumbled out of the gate.

There’s still a lot of popcorn movie season left to go, but this was not the way that many analysts and studios expected summer 2015 to play out. 

“It’s not a Chicken Little, ‘the sky is falling’ situation, but certainly we need a big hit and we need it now,” said Paul Dergarabedian, senior media analyst at Rentrak.

The problem is that too many movies have arrived without numerals in the title or have been pitched to older audiences instead of the teenagers who drive the movie business from May through August.

“A lot of original titles combined with R-rated fare has had an impact,” said Dergarabedian.

There are a couple of reasons the expected windfall has yet to materialize. “Avengers: Age of Ultron” has earned a massive $438 million stateside, but it will fall short of the $623 million that its predecessor racked up. And films like “Mad Max: Fury Road” have failed to match the big box office returns of “Maleficent” and “X-Men: Days of Future Past,” both of which premiered early in the summer of 2014.

As it currently stands, 2015’s summer is outpacing the previous year’s ticket sales by a mere 2.9%. That’s a paltry lead given that 2014 fielded the worst summer since 1997 when adjusting for inflation.

Help is on the way. “Jurassic World” is projected to open to north of $100 million and the months of June and July bring such highly anticipated releases as “Minions,” a spin-off of “Despicable Me”; Pixar’s “Inside Out”; the fifth “Mission: Impossible”; follow-ups to “Magic Mike” and “Ted”; Marvel’s “Ant-Man”; and the gaming comedy “Pixels.” On paper, they look like winners. 

Stashed in: Are You Not Entertained?, Film, George Clooney, @prattprattpratt, Jurassic World, Mad Max

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Shame about the George Clooney movie. Surprising Mad Max did not do better.

Chris Pratt is ready to save the day!

They spent a LOT of money on advertising. 

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