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Building a Board: Female Founders/CEOs Wanted, by Mat Franken, founder and CEO of Aunt Fannie's


Stashed in: Women, CEOs, Awesome, Boards, XX, @melindagates

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Handy tips for seeking board members, in general

My main takeaway from this article is that it is important to keep meeting women leaders.

2. Direct outreach to female leaders, even those we've had no prior relationship with or introduction to, is quite open and welcoming.

In fact, our first female board member was just formally on-boarded, and I contacted her completely cold. Monica Nassif, the founder and CEO of Mrs. Meyer’s Clean Day and Caldrea, was atop my "wish list." I had no common relationships with which to be introduced, but hoped she would be open to the opportunity to be part of Aunt Fannie’s. After months of talking with us, meeting us in person and discussing where our brand is headed and the challenges ahead, Nassif accepted a board position to help be a part of leading Aunt Fannie’s into our next stages of growth.

Her leadership took her own two companies to successful exits to SC Johnson. Nassif's perspective as a founder, CEO, and female will be invaluable for our company.

Related: Melinda Gates: Why Hiring Women Is Good for Business

Also, one thing that new entrepreneurs rarely know much about is corporate M&A. If you can find someone in your industry who has exited via M&A, grab her up! Oddly enough, IPO is much more straightforward and less dependent on "who you know" factors.

Why don't they just offer a 20% premium to women to fill the position?

My read of the article says the main reason people join boards is they like the mission and share values.

Compensation is secondary. 

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