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The brand of the future (the candidate of the future) is patient, consistent, connected, and trusted. ~Seth Godin


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The brand of the future (the candidate of the future) is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Donald Trump is discovering this truth as we speak.

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