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The Best PR Advice You’ve Never Heard, from Facebook’s Head of Tech Communications, First Round Review

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Lots of good advice here but my favorite is the RIBS test.

A message succeeds when people remember it — when it sticks. This is crucial not only to get press, but to raise funding from the best firms, hire the best people, and attract the best advisors. Getting strong press feeds all of these needs, too.

To develop a compelling message, Caryn Marooney advises running it through the RIBS test (will your story “stick to your ribs”?). In short:

  • Relevant

  • Inevitable

  • Believable

  • Simple

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