Comic-Con 2015: Which Films, TV Shows Got Biggest Buzz
J Thoendell stashed this in Film
There’s nothing like a trailer release at Comic-Con to get the biggest bang out of your marketing buck.
That’s what the data from ListenFirst Media indicated Monday, as “Batman v Superman: Dawn of Justice” topped the long list of titles in terms of activity across a combination of Twitter, Facebook, Google+, Instagram, Tumblr, Wikipedia, and YouTube.
“Batman v Superman” beat all comers on the strength of its trailer release Saturday that as of Monday morning generated 18.6 million views on YouTube and 17.7 million views on Facebook.
Another highly anticipated trailer also keyed the peak performance of the top-ranked TV title: “The Walking Dead,” which unspooled its first full-length trailer for the upcoming sixth season at Comic-Con. “Dead” even managed to top all of the films except for “Batman v Superman.”
It’s worth noting that pics like “Deadpool” and “Suicide Squad,” which had Hall H buzzing on Saturday, have yet to release their trailers online, which likely impacted their results.
“Batman v Superman” not only got the highest score but registered strong growth when compared with pre-Comic-Con levels, soaring 4,185%. Only “Ash vs. Evil Dead” experienced bigger growth among all top titles ((4,(23%).
Finishing second among the films was “Star Wars: The Force Awakens,” which didn’t have a trailer but some behind-the-scenes footage that resonated to the tune of 5.4 million views on YouTube and 1.8 million on Facebook.
Stashed in: Comic Con
Besides Batman vs Superman and Fear the Walking Dead and Star Wars Force Awakens, other winners include X Men Jennifer Lawrence and Olivia Munn, Game of Thrones, and Conan O Brien.