Rogue Dairy Queen has been ignoring corporate HQ since 1949
J Thoendell stashed this in Business
The Dairy Queen in downtown Moorhead has been thumbing its nose at corporate HQ pretty much since it opened in 1949, despite some efforts from the home office to have the store mind its Ds and Qs.
And it’s a recipe that seems to be working for one of the few DQs in the country still operating under a 66-year-old contract that allows them to dish up throwback treats alongside the standard corporate-approved items, a combination that turns Main Avenue and 8th Street into a hopping, slightly retro summer hangout.
Though the restaurant shuts down in the winter and, unlike newer shops, has no indoor seating and no drive-thru, customers gladly line up on the sidewalk for frosty treats no matter what the weather. Two years ago. at least 1,200 people showed up on opening day, March 1.
This is even more wonderful in the context that Dairy Queen is owned by Warren Buffett's Berkshire Hathaway.