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Startups: How to Communicate Traction to Investors, by Brendan Baker, Quora


Stashed in: @angellist, Funding, Quora!

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But first, let's get one thing straight - this is the only thing that matters to investors:

exponential graph up and to the right investors

Venture investors invest in momentum. Traction is your story of momentum. It's told through quantified evidence of market demand for your product. 

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