TV Advertising Budgets: Warner Bros. Spends Most 2015 to Date
J Thoendell stashed this in Film
Now that the midway point through 2015 has been passed, iSpot.tv has undertaken an analysis of the spending and engagement for movie studios’ TV advertising activity so far this year.
Over the last six months, the movie industry spent more than $1.7 billion advertising official trailers on national TV for this year’s new films. That bought 621 spots, which aired nationally over 300,000 times. However, that doesn’t include the many dollars that flowed into co-promotions (“Minions,” brought to you by Tic Tacs!), or the dozens of trailer remixes and sneak previews studios now leveraged on YouTube and beyond.
Stashed in: Advertising