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Putting User Insights Into Context by Michael Bamberger

Putting User Insights Into Context by @TriKro

Acknowledging the value of experimenting to generate customer insights is among the initial steps toward innovating successfully. Be careful not to blindly follow best practices that have worked elsewhere but that are not tailored to meet your objectives. The only way to effectively scale an experimentation process is to apply sound and consistent reasoning and analysis that takes context into account.

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Now we just need to teach people sound reasoning!

By the way I did not realize this:

Tinder popularized the design convention to swipe right to accept or left to reject, but it’s not ‘intuitive’ for people who have never used Tinder.

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