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Why do some websites end in .io?

The story of io Citizen Ex

.io is one of the fastest-growing top-level domains on the internet, a particular favourite among start-ups and technology companies. It's also one of the most expensive. To the ear of the tech-savvy, “io” sounds like “input/output”, and it’s used for everything from business software anddatabases to bitcoin and blogs. But like all the other domains we’ve looked is also a place: a country-code top-level domain, or ccTLD, which refers to a particular place on the Earth's surface. In this case, that place is the British Indian Ocean Territory, a remote but strategically-important scattering of islands in the middle of the Indian Ocean, also known as the Chagos Archipelago. It consists of seven atolls and over 1,000 tiny islands, and not many people have ever heard of it.

The story of io Citizen Ex


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Basically it's inexpensive and many domain names are available unlike with dot com. 

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