Eleven Compelling Startup Pitch Archetypes (with examples from YC companies) - The Art of Ass-Kicking
Dino Dogan stashed this in Pitch Deck Related
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The 11 archetypes are good -- pick which one is most appropriate. Having access to Paul Graham helps, too.
Paul Graham is, among other things, really good at boiling companies down to their essence. When practicing for Demo Day, you’d see founders start to pitch their company and Paul would say “Wait, don’t say that. Why don’t you say you are doing ____” which summed up the company in a more beautiful and compelling way than anything the founder had previous pitched.