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Cold-Calling Isn't Fun . . . So Now What?

Stashed in: Selling!

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Focus on helping people, not selling your stuff.

I don’t care how “happy” their current environment is, people are always looking for something better, faster, cheaper, enhanced, improved… can you imagine still using the cell phone you had 10 years ago? If you can change your mindset to helping people versus pushing your product, you’ll establish trust much quicker. And the key to sales is shortening the distance to trust.

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