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Marissa Mayer Reveals Her Yahoo Turnaround Plan

Stashed in: @marissamayer

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1. Focus on great apps for consumers. Remove ads wherever it can improve user experience.

2. Improve user experience in 8 key apps: home page, search, video, sports, finance, mail, Flickr, IntoNow.

3. Add research and development in search and ad technologies. Yahoo is looking at buying ad tech companies including Mediaocean, Turn, Criteo, PubMatic and Millennial Media.

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