Zane Lowe Talks Beats 1's First Weeks, Working With Trent Reznor and Dr. Dre
J Thoendell stashed this in Music
Lowe said that he first met Dr. Dre while he was meeting with Apple's Eddy Cue and Jimmy Iovine about coming to Los Angeles, adding that the iconic hip-hop artist had an "huge influence" on his life while growing up. He also noted that Beats 1 was essentially the idea of Apple Music chief creative director and Nine Inch Nails frontman Trent Reznor.
Beats 1 was basically Trent Reznor's idea? Yeah. I'm not sure if you've had a chance to sit with Trent, but he's one of the most intelligent, eloquent, passionate people I've ever met, not just for art, but also the way people can use it. He's really committed to the user experience, so his whole thing was like, "People have been splintered off into individual experiences -- let's see if we can bring them back together and if so, what would that feel like for the user? What if they're using it on a device in a music service, and not in the traditional places where radio is experienced?" It was incredibly useful for me to hear him say that because it really [solidified] some of the ideas that I'd been kicking around but wasn't sure if I was on the right path. What is really valuable and exciting about radio is the connection to a community. Trent has been incredibly supportive every step of the way.