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Spreadable Beer Is a Real Thing ... And It’s Delicious


Stashed in: Beer!, Etsy, Italy, Nutella!

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Beer jelly is exactly what it sounds like.

Instead of starting with fruit juice or pulp, you boil beer with the requisite sugar and pectin, stick it in a jar, and let it set. When everything cools down, you’ve got a loose jelly that tastes a lot like the original beer but with a little more body and none of the alcohol. (Sad, if more socially acceptable, I know.)

People are selling it on Etsy?!

A quick search on Etsy will turn up countless people making beer jelly at home and selling it to fellow members of the cross-stitch set, but since both alcohol and preserving are involved, I’m sticking to the professionally made stuff. For that, Vermont’s Potlicker Kitchen is leading the commercial-kitchen charge here in the States. (In Italy there’s Birra Spalmabile, a strange, spreadable chocolatey paste that’s as if Nutella had a wild night with a Peroni. But that’s another story.) 

I decided to try three of Potlicker’s jellies—IPA, oatmeal stout, and apricot ale—along with “beer butter” from Brooklyn’s Anarchy in a Jar for good measure. (Not butter butter, but apple butter-based.) 

Resist the urge to pair each jelly with the beer it’s made from, though; that would just be boring.

I gotta try this.

If you love the taste of beer but can’t afford to spend your day wasted, you’ll be pleased to know an Italian company has invented a non-alcoholic spread that is 40% beer. It’s called Birra Spalmabile (or spreadable beer) and although it’s been in production since 2012, it just hit international markets through online retailer Firebox.

The condiment is the result of a collaboration between Alta Quota brewery and Napoleone chocolate company, and is being marketed as a hop-flavored accompaniment for cheese (nice knowing you, quince jam) or a topping for toast. Check out the 2013 Bloomberg News video above for more recipe suggestions including crepes and tarts.

Photo: Firebox

All photos: Firebox

According to Firebox’s product description, spreadable beer has a “sticky yet smooth texture and an irresistible hoppy scent.” The single (positive) online review gives a similar account, saying it tastes weirdly like beer “but with a soft, gooey texture” and that “it’s like nothing else you’ve ever eaten,” which is true, but we’re willing to try.

http://firstwefeast.com/eat/beer-on-toast-is-your-new-favorite-breakfast/

Is that... Beer Nutella?!

I would think that the problem with beer jelly is that it's not tart enough. I had a coworker once who owned a small home vineyard, and she would make INCREDIBLE jellies from her wine grapes. The amazing thing to me is what a great way it was to learn the difference between the varietals: cabernet, merlot, and zinfandel all tasted very different. But they were all much tarter than beer.

Yeah, I think of beer notes as bitter not tart.

While searching BeerAdvocate.com for jelly info I found the inverse:  Jelly-flavored beer!  

http://www.beeradvocate.com/beer/profile/2372/167494/

PS. I'm jelly of your wine jelly connection.  :)

Yeah, there is really nothing better than homemade kitchen plunder!

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