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How the F.B.I. Made 'Winners Don't Use Drugs' the Arcade Motto of the '90s


How the F B I Made Winners Don t Use Drugs the Arcade Motto of the 90s Inverse

Source: https://www.inverse.com/article/5193-how...

Walk into your local retro arcade and you’ll see it. Cycling through the teaser screens on Teenage Mutant Ninja TurtlesGunbladeRambo III, and more is a pixelated image of a blue or sometimes grey background glowing for that moment before you drop in a quarter. In the center is the gold-flecked seal of the Federal Bureau of Investigation. Similarly gold letters on the bottom read: “Winners Don’t Use Drugs.” When the slogan was first introduced in the late ‘80s, kids saw it as a harmless scold among a sea of War on Drugs messaging aimed at them. Aside from the occasional ironic D.A.R.E. T-shirt, it might be the most glaring piece of period propaganda from that era, going strong, now a generation later.

“Winners Don’t Use Drugs” was such a ubiquitous symbol of childhood days spent in darkened arcades that finding a gamer who doesn’t remember it instantly outs them as a hapless n00b. Gamers might assume this emblem of the War on Drugs must’ve been wrung through test groups or some G-man brain trust. But nah. It started with a dinner between old buddies.

Stashed in: #winning, Drugs!, fun, 1980s, TMNT

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I remember this from the 1980s. Wow. Nostalgia. 

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