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​California Gold: The Uni Dynasty of Mendocino County


California Gold The Uni Dynasty of Mendocino County Motherboard

Source: http://motherboard.vice.com/read/califor...

Uni are shaped like small, golden tongues, and have a custard-like consistency. The sea urchin gonads are the very essence of the ocean, and not an easy sell in the United States, where people often disdain seafood that tastes like seafood. But that’s changing. Tom Trumper and his sons are Northern California sea urchin divers and uni processors who are wooing diners away from shrimp scampi and tuna salad and into their underwater world.

Stashed in: Under the sea!, Sea Creatures, Vice, Urchins

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They might get more people to try it if they advertise it as sea urchin, not sea urchin gonads. 

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