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5 Statistics That Will Make You a Social Selling Believer

Stashed in: HBR, Selling!, Selling

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Today’s customers begin their buying journey online. 

In fact 57% of the buying research and purchase decision process is complete before the customer's first engagement with sales.

Here are the five stats:

1.47 billion--The amount of active users that are on social media right now! (reported by emarketer (eMarketer)

$1,760 - The amount of profit per sale is needed just to cover the cost of failed sales meetings, assuming that the meeting cost, on average $160. (Harvard Business Review)

81% - The percentage of CEOs who see mobile technologies for social customer engagement as “the most strategically important for our organization”. (Price Waterhouse and Coopers)

2 out of 3 - That’s how many companies do not have a real social media strategy for their sales teams. Haven’t you ever wondered why so many businesses fail every year? (Sales Management Association)

5X ROI In under 6 months--The ROI of Social Selling training is 5-to-1. (Sales for Life)

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