How Trump Invented Trump
J Thoendell stashed this in Business
Trump isn’t exactly self-made—he inherited substantial wealth from his father—but he is definitely self-invented. There’s no model in the political world for how he transformed himself into a campaign megastar without preparation, politeness, policy, or public service. To wander around inside Trump’s kingdom with his deputies, children, lenders, and former executives is to find a New York real estate mogul who stopped building Manhattan real estate and a global hotelier who doesn’t own most of his foreign hotels. Long before he was ignoring basic political rules, he was sailing far beyond the limits of his industry, steering an empire that’s as similar to most corporations as his run is to most presidential campaigns. In the same way that his campaign is post-politics, his company is post-business.
None of those things means he’s a sham. The story of how he came to be what he is now—above all else a landlord and a golf bigwig—is even weirder than his charge to the White House. Trump rose in the glitzy 1980s on borrowed money, survived early 1990s disasters that nearly brought him down, then transformed himself and his business. His organization is still successful, just not in the way he’s claimed.Trump is selling himself to America as the king of builders, a flawless dealmaker, and masterful manager. But he isn’t really any of those things. Trump has built few skyscrapers this century, stumbling twice when he’s tried, and struggled with an array of other projects. Meanwhile, his corporate leadership is a kind of teenager’s fantasy of adult office power. From his Trump Tower desk in Midtown Manhattan he controls the teensiest details, rejects hierarchy, and picks top deputies by following his own recipe for promotion.
Trump is so self invented it's hard to know which Trump will show up at any given time.
I'm kind of hoping for a Trump/Kanye ticket in 2020: