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Can Twitter Monetize the Cultural Zeitgeist? - Knowledge@Wharton

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At this point, Twitter has closed off most intelligent discussion.

However, there's still a ton of discussion around news, finance, sports, and entertainment.

In other words, Twitter is the USA Today of the Internet.

That should offer at least enough advertising bucks to keep it running.

I'm just not sure it will be huge. Not like Google or even Facebook.

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