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The "Sharing Economy" Is Dead, And We Killed It

The Sharing Economy Is Dead And We Killed It Fast Company Business Innovation


But most of these platforms soon discovered a discomforting incongruity between enthusiasm for the concept and actual use.

"Everybody loved the idea. It was like, 'Oh, this is great. I would love to use it,'" says Schwartz. "Then I launched the thing, and it was super-slow adoption."


"Let me ask you this," Williams says. "For a drill, which by the way now costs $30, and you can get it on Amazon Now and have this thing delivered to you in an hour if you live in New York City—for something worth $30, is it really worth your time to trek potentially 25 minutes to go get something that you spent $15 to use for the day, and then have to trek back?"


"We tried everything: Schools, temples, affinity groups, suburbs," Berk says of Neighborrow. "It should work in offices. It doesn’t work there either." After he failed his cofounder’s challenge to get three (yes, three) of the site's thousands of registered users to make transactions, he moved on to another project.

Stashed in: Airbnb, startup, Uber

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Seems like a lesson in basic economics.

Unless it's a very expensive item like a car or living quarters, it's not high value enough to make sharing worthwhile. 

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