Quiznos Burn Trials: Out of the Maze and into the Playa
Janill Gilbert stashed this in Commercials of Interest
This is the commercial that Quiznos made to promote the Maze Runner movie: Scorch Trials parodying Burning Man; which is getting them sued by Burning Man now for Trademark infringement. I expect the link to not work long!
Not sure why Burning Man sued them. Just because they're trying to protect the Burning Man brand?
Yes, they don't want the brand used for any profit. Even if you asked, and were willing to pay, they wouldn't do it for any price, so for a company to just use the brand is not acceptable.
Also it ties into one of their principles, that burners feel is very important:
"Decommodification In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising. We stand ready to protect our culture from such exploitation. We resist the substitution of consumption for participatory experience."
Ah, ok. No wonder this Quiznos ad offends them.