Klout Gets Binged « Uncrunched
Ottway Ducard stashed this in startups
This means you'll see Klout scores in Bing results, and Klout will use Bing data in determining Klout scores. For example, when people search for you in Bing, your Klout score will go up.
The reason Klout was able to get a deal like this done is because they have a lot (a whole lot) of data on people. This data, along with the fact that they remain a neutral party working with all the giants, allows them to create a sort of Page Rank that tells others how influental you are in given areas.
Congrats to Klout and Microsoft. This is a good partnership