Attracting Attention In A World of Distractions: Key Product Lessons From Uber
Masha Yudin stashed this in Innovations
That is why I love Uber! "Of course, it’s not enough to just create an uninterrupted experience and expect to win. But when we’re faced with distractions from all directions, short and sweet is a great guiding principle."
Short and sweet IS a great guiding principle. :)