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The Cost of Mobile Ads on 50 News Websites

Stashed in: Advertising, Mobile Web!, Medium, Mobile Ads!

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The headline does not refer to mobile ad RATES, but to the cost to consumers in load time, data usage, and cost per page. Great experiment!

Also it turns out that carriers are making more money than publishers on these fatty sites:

Which is why Google wants to disintermediate the carriers, who otherwise enjoy a monopoly. 

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